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Struggling to write a catchy tagline? 83% of buyers say it’s vital that a brand aligns with their values. The best way to let them know you do? With a clear, concise tagline that spells out who you are. But what’s the trick behind creating an engaging tagline? It all comes down to psychology. This article will give you a rundown of how to leverage psychological tricks to boost your tagline’s effectiveness. Get inspired with six stellar examples of tagline ideas that work in 2020. What Makes a Great Tagline?A successful tagline inspires an emotional connection with your business, boosts brand awareness, and showcases your products. Your business slogan should be short, easy to remember, and persuasive. Here are a few of the psychological factors used in marketing taglines:
As Jason Quey from Growth Ramp puts it: “Your tagline is your chance to grab a customer and suck them in with a handful of words. You need to really sit and think about what you believe in, who you serve, and why you’re better than everyone else. Once you know where you’re at, you have to find a way to blurt that out in one ‘high-five’ sentence.” How to Write Great Taglines in 2020Without a catchy tagline, your audience will struggle to connect with your brand. Follow these six simple psychological tricks to write a memorable slogan. Step #1: Show them what you’re made ofPower words can increase conversions by 12.7%, so use them to amplify your benefits. Prime your audience for what you have to offer so they know if your company is the right fit. Digital design agency Riot captures varied buyer personas with a simple yet forceful campaign slogan. Riot uses the power term "special task force" to elicit emotional responses related to military-style efficiency.
Step #2: Give the customer ownership"God terms" and "charismatic terms" are the powerful words used to encourage obedience and responsibility. Amplify your customer’s ownership of their relationship to your brand. This connects their problem with your solution. "You" is the most powerful persuasive word in tagline marketing, so use the second person in your brand slogan. See how sleep assistance brand SleepJunkie uses "Your Source" to pass ownership to customers. The word "source" is a strong charismatic term that fosters notions of one centralized fountain of knowledge in this successful tagline. Step #3: Keep it rich and simpleKeeping your company slogan short can improve clickthrough rates by 8.6%, so choose a punchy, powerful phrase. A keyword-dense brand slogan can increase CTR by 45%. Try to use power keywords to improve SEO and enhance visibility on search engines. Elemental Labs uses the simple yet effective keywords "electrolyte," "drink," and "tasty" to explain its product, demonstrate its USP, and increase searchability. Step #4: Create exclusivityBased on the scarcity principle, FOMO (fear of missing out) creates urgency to buy by pushing consumers to become insiders. As 36% of millennials are afraid of feeling like an outsider, this is a key tagline tactic. Notice how vegan vitamin brand Future Kind creates an exclusive customer colony with the phrase "vegankind." The catchy tagline plays on the word "humankind" and the vegan-friendly nature of the products. Witty and snappy, the clever tagline creates a tribe and fosters FOMO. Step #5: Keep it currentYour brand slogan should reflect current market trends to show that your solutions are relevant to today’s customers. Eliminate outdated jargon and tag key time and location data. Medical Alert Buyers Guide signposts its relevance immediately by putting the year in its informational tagline. This keeps SEO fresh, bringing the firm high up in search engine rankings. Other taglines that work in this way sound like this:
Step #6: Demonstrate your values65% of people feel close to brands that invite an emotional connection, and 71% of customers will buy from companies that align with their values. Consider your top company values and voice them in your tagline. Look how outdoor pursuits brand Gili Sports shows its dedication to saving the planet with its emotive tagline. Speaking to eco warriors everywhere, Gili Sports invokes FOMO in its target audience, who also want to save the planet. Inspired to craft the perfect tagline? Use these great slogan tips to increase conversions, awareness, and engagement. Remember to keep your tagline ideas simple, but kick in a bit of FOMO. via Freelancers Union Blog https://blog.freelancersunion.org/2020/07/22/psychology-tips-to-write-the-perfect-tagline/
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AuthorI have 5+ years experience working as a medical transcriptionist. When I am not working, I enjoy sports like playing basketball or judo. I love making friends and connections. Archives
April 2023
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