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In a world overflowing with competition, how do freelancers market themselves and earn their ideal clients? Well, one solid way to stand out is with a website that generates leads and clients. Building one isn’t an overnight process, and will likely take a couple of tweaks to get right. So let's begin with the following functions that should form the basic infrastructure of every freelancer’s website (no matter what the field):
If your website doesn't hit these markers, you really need to sit down and tweak it. For more advanced functionality, I recommend checking out my guide on building a freelance site. Also, check out these freelancers' websites that are absolutely killing it. Elise is a B2B freelance writer. Her website is simple, classy, and has an authoritative touch — and that’s exactly what appeals to most clients. What’s more, she’s kept her site relevant to her target client base of SaaS and marketing brands. Key takeaways:
Similarly, you can use the process of psychographic segmentation (think: segmentation based on user behaviour) to hyper-personalize your content to the interests of your target clients.. #2: Ryan Robinson, Freelance blogging coach,content marketerRyan is an absolute rockstar. He’s a content marketer, coach, and successful blogger. Now, although he does multiple things, he uses an excellent funnel to showcase his multiple offerings without overwhelming his visitors. Key takeaways:
#3: Brittany Berger, Freelance Content MarketerBrittany is a minimalist content marketer who revamps existing content and focuses on more success with less effort — and this is exactly the vibe you get from her website. It’s clean, simple and compelling. Her copy is irresistibly relevant to her core messaging and branding. Key takeaways:
#4: Adam Enfroy, Freelance blogging coach, affiliate marketerAdam is a blogging coach who helps other bloggers to scale profitably (think: $10k in 90 days). He has a highly authoritative website and backs all his claims with stats, evidence, and reliable information (case studies, income reports, etc). The result is super compelling, convincing, and trust-building. Key takeaways:
Just like Adam, you can use nifty landing page builders to create conversion-focused landing pages to present your offering in a compelling manner. #5: Lianna Patch, Freelance copywriterLianna is a freelance copywriter who writes content that is designed to convert. Her website is simple and friendly, with plenty of humor. Key takeaways:
I'm a content marketer for B2B Saas and marketing businesses. My website is upfront and direct, super easy to navigate, and balances wit with formality. This is what appeals to my target audience, which needs creativity, originality, and engaging content. Also, I integrate my service page with client assessment forms. Doing this saves me a ton of time when it comes to qualifying leads. Key takeaways:
#7: Jacob Cass - Brand ConsultantJacob offers B2B strategy-backed design and branding services to companies around the world. His website is a paradise for creativity seekers (his target clients). Along with a visual approach to showcasing his work, he takes on an entirely different trust-building approach — by portraying himself as a socially-responsible freelancer. Key takeaways:
Your website is an extension of youOwning a freelance website has far-reaching impacts. Potential clients are more likely to hire you if you’ve got your own website that portrays your skills and expertise, builds your credibility and trust, and is easy to navigate. And don't forget to add YOU. Personality, wit, and humor goes a long way. via Freelancers Union Blog https://blog.freelancersunion.org/2019/11/21/why-these-freelance-website-examples-work/
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AuthorI have 5+ years experience working as a medical transcriptionist. When I am not working, I enjoy sports like playing basketball or judo. I love making friends and connections. Archives
April 2023
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