https://blog.freelancersunion.org/content/images/2022/06/Karen-Fischer---Every-Man-Has-a-Mountain.JPG
(Art Credit: Karen Fischer) This article is posted with permission from our partner Lili and originally appeared on the Lili blog at: https://lili.co/blog/how-to-create-social-media-videos Get the digital bank account designed for freelancers with Lili and manage your business expenses, estimate your taxes, and save for a rainy day all with zero account fees. Start a Lili account today. So you’ve decided to try your hand at creating video content to grow your small business. Now what? It’s not enough just to jump in and start making videos; you want to ensure your videos actually accomplish something. Namely, grabbing the attention of your target audience. For starters, don’t think that you have to go from 0-100 and start creating videos for every single platform out there right away. Instead, pick one or two platforms and work on creating quality, consistent content for them. You can always branch out to other platforms later, but trying to nail multiple platforms at once will likely lead straight to burnout. Each social media platform is a little different, so it’s important to have a solid understanding of how to tailor your video content to each platform you intend to use. For the sake of this article, we’ll focus on two platforms: Tik Tok and Instagram Reels. Creating Quality VideosBefore we dive into those specific platforms, there are a few general tips that apply to social media video content pretty much across the board. Here are some basic best practices to keep in mind:
Finally, remember that quality requires practice. You’ll likely have to undergo a lot of trial and error as you continue to grow. Tik Tok TipsTik Tok started out as a platform specifically for super short videos of less than 15 seconds. That has since increased, with the most recent update allowing for up to 10 minutes per video. However, keeping your videos closer to that 15-second mark makes them more easily consumable. (Just be sure you make every one of those seconds count!) Joining challenges and using trending sounds and hashtags is a great way to get your videos more exposure and likeability. But it’s important to also create your own unique content alongside that, to demonstrate what sets your brand apart from the crowd. Instagram Reels TipsAlso created for short-form videos, Instagram Reels can be up to 60 seconds long. Like with Tik Tok, using trendy audio can help your videos get a wider reach. But be wary of recycling your video content from one platform to another, as obviously recycled content won’t be favored by the Instagram algorithm. The more creative and entertaining your Reels are, and the more engagement they get, the more Instagram will recommend them to new audiences. Have fun and don’t be afraid to try something really new! Meet Your Audience Where They AreChances are your target audience is already out there consuming short-form video content on Tik Tok and Instagram — and other platforms, for that matter. As you start creating videos of your own, be sure to familiarize yourself with the platforms they’re using and the types of videos they find most engaging. You want to aim for a balance between content that speaks to your audience’s existing interests and content that’s fresh and different. That way you continue to draw new people in, while ensuring those who stick around never get bored. via Freelancers Union Blog https://blog.freelancersunion.org/2022/06/29/how-to-create-attention-grabbing-social-media-video-content/
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AuthorI have 5+ years experience working as a medical transcriptionist. When I am not working, I enjoy sports like playing basketball or judo. I love making friends and connections. Archives
April 2023
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